The branding methods we use are
determined by the product type and material. Below is a quick insight into each
branding method so you can see how to represent your logo and company image in
the best light.
Screen
Printing: Ideal for logos made from 1 to 4 separate colors
Screen printing, or serigraphy, previously known
as silk-screening is a printing technique that traditionally creates a
sharp-edged image using a stencil and a porous fabric. In brief, the screen is
made from porous finely woven fabric held over a frame. Areas of the screen are
obscured with a non-permeable stencil which is a positive of the image to be
printed (the remaining open areas are where the ink will appear). When printing
multi-color logos, a new stencil is made for each color and the different
colors printed sequentially. Screen printing is most suitable for logos with
1-4 colors that have no shading or color gradation.
Before printing, inks are custom mixed to match
the Pantone ® color references denoted on the Virtual Proof.
Gitratech oven fires printed metallic components
before product assembly to ensure maximum print durability while screen
printing on plastic products always give excellent print adhesion. We have an
in-house screen print department to ensure your logo is printed to the highest
standards by experienced screen print technicians.
Photo
Printing: Ideal for logos/graphics made from many different colors
Although we use advanced technology, photo
printing is similar to standard desktop printing in that logos can be
reproduced in full color by combining 4 colors know as CMYK in varying amounts.
Gitratech uses this technique in combination with polyurethane resin doming to
give your logo a very durable finish which is highly resistant to scratches and
bumps. Photo printing is the best choice for logos with many colors or those
with shading or gradation. We have an in-house print and resin dome department
to ensure your logo is printed to the highest standards by experienced print
technicians.
Laser
Engraving: Ideal for logos requiring 'solid' areas of engraving
Laser engraving gives a very precise and clean
finish. We have a variety of different strength laser engraving machines to
cater for all types of material from stainless steel to wood. Engraving is not
a color process like printing - your logo is transferred to the product by
'marking' the product with a laser. So how does the laser work? The laser is
designed to deliver energy to the product surface in a way which converts a
high percentage of the light energy into heat - the area where the laser makes
contact vaporizes and a mark is made on the product. Using a computer, the
position and movement of the laser can be accurately controlled to achieve the
desired effect. Logos with sharp well defined borders tend to work best. We
have an in-house laser engraving department to ensure your logo is engraved to
the highest standards by experienced engraving technicians.
Embossing:
Ideal for presentation of simple logos on leather models
Embossing is a branding method which results in
your logo being impressed into the leather material of the product and gives a
striking 3D effect. A metal 'die' representing the logo is forced into the
surface of the material at high pressure and temperature. When the die is
removed an impression of the logo remains embedded in the material. This
technique is most suitable for simple and relatively large logos which do not
have a high degree of fine detail. Our highly skilled embossing technicians
ensure that your logo is displayed to the highest possible standards.